BABYMONSTER’s CHOOM comeback is not being framed as a simple single release. It looks more like a full-era rollout.
The group released its third mini album CHOOM on May 4, led by the title track of the same name. The project includes four tracks: MOON, CHOOM, I LIKE IT, and LOCKED IN. That compact tracklist gives the comeback a focused shape, while the promotion plan gives it a much longer runway.
What makes this era stand out is the scale around it. YG has outlined a sequence of music videos connected to the project, starting with CHOOM and continuing with later visuals for SUGAR HONEY, I LIKE IT, and MOON. Instead of treating one title track as the only center, the rollout gives multiple songs room to become visual moments.
The performance angle is also central. With a title like CHOOM, the choreography has to carry the concept. Reports around the comeback emphasized that the performance preparation was expanded, with multiple choreography teams involved and Yang Hyun-suk personally shaping part of the chorus. That positions the release as a stage-driven comeback, not only an audio drop.
There is also a bigger timeline attached. BABYMONSTER is set to connect the album to its 2026–27 world tour, beginning in Seoul before expanding overseas. That makes CHOOM feel like the opening chapter of a larger global push.
For URICELEB, the strongest angle is that BABYMONSTER is building a comeback era around movement: music, choreography, visuals, and touring all working together. CHOOM is not just the title. It is the concept holding the rollout together.
Source: YG Entertainment, StarNews
