LE SSERAFIM is showing strong global momentum with "BOOMPALA," the title track from the group's second full-length album PUREFLOW pt.1. Released on May 22, the song quickly entered major global music rankings and began spreading across country and regional charts, giving the comeback an immediate international signal.
"BOOMPALA" entered a major global daily songs chart at No. 46 shortly after release, marking a strong start for the track. The song also appeared on daily rankings in 38 countries and regions, including No. 1 placements in Singapore and Taiwan and a high position in Hong Kong. That early spread shows that the comeback is not only drawing attention in Korea, but also connecting with listeners across several major K-pop markets.
The track's streaming performance adds to the momentum. "BOOMPALA" recorded more than 1.32 million streams in a single day on a global audio platform and entered daily song rankings in several countries and regions, including Korea, Taiwan and Singapore. The group also surpassed 15.5 million monthly listeners, reinforcing LE SSERAFIM's strong position among fourth-generation K-pop girl groups.
The music video is also helping the comeback travel. "BOOMPALA" entered video trend rankings in 30 countries and regions over two days, with notable movement in Japan, the United States and Korea. The visual impact of the release, built around surreal scale, bold choreography and the repeated "BOOMPALA" hook, gives fans plenty of moments to share through short-form clips and performance edits.
The message behind the track also fits naturally with LE SSERAFIM's identity. "BOOMPALA" presents fear as something that can change depending on attitude and perspective, turning anxiety into movement, rhythm and positive energy. With its catchy chant, global pop reference and performance-driven structure, the song is positioned as one of the group's most accessible comeback tracks.
For LE SSERAFIM, this chart start is more than a strong opening number. It shows that PUREFLOW pt.1 is already finding listeners beyond the core fandom and that "BOOMPALA" has the kind of repeatable hook that can continue spreading through music charts, fan communities and social video platforms in the days ahead.
