Actor Kim Soo Hyun has taken his first official step back into entertainment activities in approximately 16 months by participating in a new campaign for Philippine fashion brand BENCH.
His agency, Gold Medalist, confirmed that Kim filmed promotional videos and photos for the brand in South Korea on July 14. The completed campaign is expected to be released in the Philippines.
The project marks Kim’s first confirmed professional schedule since he suspended public activities in March 2025 following allegations concerning his past relationship with the late actress Kim Sae Ron. Kim’s representatives have maintained that the relationship began after she became an adult and have continued to pursue legal action over claims they describe as false.
Legal disputes involving several former advertisers also remain ongoing. In a recent case involving outdoor brand Eider, the company reportedly reduced its claim from approximately 2.5 billion won to around 400 million won and revised the case to focus on the return of remaining model fees. No final judgment has been issued.
Attention is now turning to Kim’s next professional move. He stars in the Disney+ original series Knock-Off, although the platform has not announced a new release date after previously placing the project on hold.
With the BENCH campaign beginning his return to official schedules, industry observers are watching whether Kim will gradually expand his activities in both overseas and domestic markets.
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