BLACKPINK member Jennie is drawing attention for the rapid growth of her independent label OA Entertainment, which reportedly paid the artist nearly ₩24 billion KRW over the past two years.
According to recently disclosed financial filings, OA Entertainment distributed approximately ₩9.4 billion to Jennie last year. Combined with payments made in 2024, the total amount reportedly reached around ₩23.8 billion over a two-year period.
Jennie established OA Entertainment in late 2023 to manage her solo activities separately from BLACKPINK’s group promotions under YG Entertainment. Through the company, she has expanded her work across music, fashion campaigns, performances, and global brand partnerships.
The label, short for “Odd Atelier,” is fully owned by Jennie and has quickly grown into a profitable business. Reports show the company recorded strong annual revenue growth, driven largely by advertising deals and entertainment activities.
Industry observers note that Jennie represents a growing trend among top-tier K-pop artists choosing to launch independent agencies to gain greater creative and business control over solo careers.
Despite focusing on her own label activities, Jennie continues balancing solo promotions alongside BLACKPINK’s global group schedule.
